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Privacy Policy

Here at SWM Yachts Limited, your privacy is important to us. When handling and using your personal information we are subject to the General Data Protection Regulation (“GDPR”).

This notice sets out how we use and process your personal information when you use our Website.
We may collect, use and process any of the following items:

  • Information you enter into any form on the SWM Yachts Limited Website.

  • When registering on our site, as appropriate, you may be asked to enter your: name, email address, phone number or contact number. 

  • Details of your use of our Website.

We do not knowingly or intentionally collect special category* information from individuals and we request that you do not submit special category information to us via the website.
Any of the information we collect from you may be used in one of the following ways:

  • To personalise your experience (your information helps us to better respond to your individual needs)

  • To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you)

  • To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs)

  • To process transactions

  • Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested.

  • To administer a contest, promotion, survey or other site feature

  • To send periodic emails

  • The email address you provide for order processing, may be used to send you information and updates pertaining to your order, in addition to receiving occasional company news, updates, related product or service information, etc.

  • Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

We use the information you provide to us through a contact form to reply to your query.

We will also use data that does not directly identify you to understand how our website is used, to help us improve our website. We use cookies to track usage of our website. 


This website uses Google Analytics to help analyze how users use our website. The tool uses “cookies,” which are text files placed on your computer, to collect standard Internet log information and visitor behavior information in an anonymous form. The information generated by the cookie about your use of the website (including IP address) is transmitted to Google. This information is then used to evaluate visitors’ us of the website and to compile statistical reports on website activity for SWM Yachts Limited.

The only cookies in use on our site are for Google Analytics. Google Analytics is a web analytics tool that helps website owners understand how visitors engage with their website. Google Analytics customers can view a variety of reports about how visitors interact with their website so that they can improve it.

Like many services, Google Analytics uses first­‐party cookies to track visitor interactions as in our case, where they are used to collect information about how visitors use our site. We then use the information to compile reports and to help us improve our site.

Cookies contain information that is transferred to your computer’s hard drive. These cookies are used to store information, such as the time that the current visit occurred, whether the visitor has been to the site before and what site referred the visitor to the web page.

Google Analytics collects information anonymously. It reports website trends without identifying individual visitors. You can opt out of Google Analytics without affecting how you visit our site – for more information on opting out of being tracked by Google Analytics across all websites you use, visit this Google page.

We may contract with third­‐party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

We may use processors to help provide our services. Where this is done, any data processed will be in compliance with GDPR.
Our lawful basis for processing the information you provide to us when using the website contact forms is legitimate interests – based on the understanding that SWM Yachts Limited needs to collect and process some basic data from our potential customers in order to provide a service.
Our lawful basis for processing the information we obtain about your usage of the website via Cookies is also legitimate interests – based on our legitimate interest in being able to improve the quality of the service we provide via our website. 


We know how much data security matters to all our clients. With this in mind, we will treat your data with the utmost care and take all appropriate steps to protect it.

We have in place technical and organizational measures to protect the personal information we collect about you from unauthorised, improper or unlawful access, use, disclosure, alteration or destruction consistent with applicable data protection laws.

We secure access to all transactional areas of our websites using ‘https’ technology.


Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.


We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Once we have collected your information we are very aware of the rights you retain with regard to it.  These rights are laid out in the General Data Protection Regulations (GDPR) and are provided for your reference below.
Subject to certain limitations on certain rights, you have the following rights in relation to your information:

  • The right to be informed— you have the right to request a copy of the information that we hold about you.

  • The right of access— you have the right to access your personal data that we hold.

  • The right to rectification— you have the right to have inaccurate personal data rectified, or completed if it is incomplete.

  • The right to erasure— you have the right to have personal data erased, also known as ‘the right to be forgotten’.

  • The right to restrict processing— you have the right to request the restriction or suppression of your personal data.

  • The right to data portability— you have the right to have the data we hold about you transferred to another organisation and reuse your personal data for your own purposes across different services.

  • The right to object— you have the right to object to the processing of your personal data in certain circumstances for e.g. direct marketing

  • Rights in relation to automated decision making and profiling— you have the right not to be subject to a decision in respect to automated decision making and profiling.

  • Right to withdraw consent— you have the right to withdraw your consent at anytime. Should you wish to exercise this right please contact us using the contact details below. more information please see:

If you would like to request to exercise any of your rights or if you have any queries related to accessing your personal information, correction, or your rights under GDPR including requiring a copy of the information we hold on you, we will provide free of charge and within one month. 

Please contact our Privacy team if you wish to exercise any of your rights by:
Data Privacy Request
188 Spixworth Rd, Old Catton, Norwich, NR6 7EQ, United Kingdom.
If you are not satisfied with our response to your query, you can contact your local data protection authority who will be able to advise you on next steps. For the United Kingdom, this is the Information Commissioner’s Office (ICO), who is also our lead supervisory authority. Details of their contact information can be found at



This online privacy policy applies only to information collected through our website and not to information collected offline.


Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website at­conditions.


By using out site, you consent to our online privacy policy.


If we decide to change our privacy policy, we will post those changes on this page, and/or update the Privacy Policy modification date below.

This policy was last modified on February, 2022
Special category data previously known as Sensitive personal data as defined by GDPR means personal data consisting of information as to — the racial or ethnic origin of data subjects, their political opinions, their religious beliefs or other beliefs of a similar nature, whether they are a member of a trade union (within the meaning of the Trade Union and Labour Relations (Consolidation) Act 1992), their physical or mental health or condition, their sexual life, the commission or alleged commission by them of any offence, or any proceedings for any offence committed or alleged to have been committed by them, the disposal of such proceedings or the sentence of any court in such proceedings.

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